A Brief Note On Deborah And The United States Essay

Introduction Deborah is a 65-year-old First Nations woman living in northern Ontario, and who has type-II diabetes. After leaving high school in grade 11 and eventually working a 35-year career as a secretary at an elementary school in a poor neighbourhood in Toronto while raising her three children, Deborah retired nine years ago and moved back to her home community, where she is an active member on the Council and is a regular volunteer. As a child, Deborah’s parents worked long hours in manual labour jobs on their reserve to provide for their five children; Deborah is the youngest of her family, and two of her siblings also have type-II diabetes. While working, Deborah earned slightly less than $30,000/year, and she has since lived off of her small pension and government assistance. Deborah’s income and lack of full education have contributed to her generally low socioeconomic status. This, partnered with her Aboriginal status, put Deborah at a significantly higher r isk than the general Canadian population to develop type-II diabetes. This essay will examine how these social determinants have increased Deborah’s risk for type-II diabetes, and how Deborah’s situation fits within the context of overall Aboriginal health in Canada. Type-II Diabetes Mellitus Type-II diabetes mellitus (also referred to as simply type-II diabetes or T2DM) is a chronic disease in which individuals are unable to produce adequate amounts of insulin from the pancreas, or who are unable to use anyShow MoreRelatedMale or Female? Essay1392 Words   |  6 Pages In this piece the author, Deborah Blum, explores the relationship that gender plays both in our biological make up and in society. Blum is a Pulitzer Prize recipient who is well known for her scientific journalism. 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As a result, claims to some sort of uniquely racial creative perspective are specious at best. As Jeffrey B. Leak notes in Rac(e)ing to the Right: Selected Essays of George S. Schuyler (2001), this position presages the commentary of Ralph Ellison and Albert Murray, and like them, Schuyler leaves himself open to accusations of assimilationism, charges that led many

Main Theme Of Shrek - 1274 Words

Vincent Garcia Lisa Smith English 101 7 November 2017 Shrek The movie Shrek is a fairytale that you can watch with family. It’s a movie that not only entertains, but it also teaches valuable lessons. Shrek puts the viewers in awe and gets them excited, so this movie is definitely worth watching! One of the main themes in this movie is the acceptance of people for who they truly are. In this movie we witness a lot of prejudice, or just assumptions. People assume that because someone looks a certain way that they are dangerous. Appearances are deceiving, and this movie shows us exactly that. To begin, you should all know that Shrek is not your normal fairytale. This†¦show more content†¦As the auction takes place, Donkey is supposed to be sold because he has the amazing ability of talking just like humans. He does not want to be sold or used for entertainment. Therefore, when it is his turn to be sold, he is asked to talk but he doesn’t. Lucky for him Tinker Bell was nearby and some of her pixie dust fell on Donkey and he was able to fly for a while. Donkey made fun of the guy that was supposed to be buying him and thought he would get away. To his surprise, that did not last, and it resulted in him being chased by all the guards. He and the guards were surprised to find Shrek roaming through the forest, resulting in the guards running away from Shrek and leaving Donkey alone. After the guards leave, Shrek is left with Donkey and he wonders why Donkey is still lingering around. He wonders why Donkey isnt afraid of him and asks him to leave him alone and to go with his friends. Donkey clarifies to him that cant go with his friends because he has no friends. Shrek does not seem to care, he wants his privacy. Donkey does not seem to care either and he follows him all the way to his precious home, his swamp. Donkey does not seem thrilled of the idea of having to be in Shreks shack; but he rather be with Shrek in the shack than alone. He asks Shrek where hes supposed to sleep because according to Donkey he is going to spend the night but little does he know Shrek is fed up with him and just wants to be leftShow MoreRelatedShrek: A Review Essay807 Words   |  4 Pagescase with DreamWorks’ new film: Shrek. Yes it starts off â€Å"once upon a time† and may even end with â€Å"they lived happily ever after,† but the characters are lovable in a whole new way, not just for their charm and exceptional looks; the theme of the movie teaches great life lessons that every child and adult should know and the soundtrack is the phenomenal icing on top of the cake. The movie is named after the main character: Shrek, voice played by Mike Myers. 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School Lunches Essay Example For Students

School Lunches Essay A visit to a school lunchroom at noon would quickly dispel any preconceived view of how lunch goes down in children. Most youngsters will dive for the cookies first eat a bite or two out of the sandwich and the apple, throw away the rest, and turn to the serious business of snack foods. There are approximately 25 million children in 93,000 schools who receive breakfast and lunch through the school cafeteria. Although research has shown that eating healthy at an early age helps youngsters develop good eating habits, these lunches and breakfasts are loaded with fat, sodium, sugar and are low in fiber. ?A nutritious diet will positively affect the performance of a student work? (Sherman 18). Nutrition is the process by which a living being takes food and supplies it as nourishment to live and grow properly. The government needs to realize that good nutrition and nutrition education are two essential ingredients in a school health program and in education. Beatrice Trum Hunter in her art icle ?Upgrading School Lunches? says that the Federal government set up the National School Lunch Program in 1946 and later the school breakfast program. ?The reasons for this is, there was a growing surplus of certain subsidized agricultural products and many children in the country were going through theentire day without sufficient nutrition? (Hunter 146-147). According to Barbara Meeks dietitian at Warren Local Schools, during War World II soldiers were so malnourished the National Government decided that children were not being properly educated and nourished. The government started the commodities service so that young soldiers would be in better health to fight in wars (Meeks). The programs were administered by the U.S. Department of Agriculture (USDA). While the National Institute of Health, tells people to avoid fats and cholesterol, the U.S. Department of Agriculture feeds kids eggs, cheese and fatty sausages for breakfast. Through this program, the government bought a sur plus of meat, cheese, milk, and butter from farmers (McCarty 22). They provided these products free to school districts. However, even in its founding, these programs offered children foods that were high in fat and cholesterol (McCarty 22). These commodities are not necessarily based on childrens nutritional needs. ?The fact is, school lunches are more a matter of politics than of commonsense? (Krizmanic 98). The school lunch and breakfast program supplies sufficient nutrients to children who might otherwise not getting enough food at home. The program menu reads like a fast-food restaurant containing such things as cheeseburgers, pizza, hot dogs, and Whole milk, which are all high in cholesterol and fat (Pratt 3). A non-nutritious diet has fostered a multitude of health problems in school age children. ?The obesity rate among school age children has doubled in the last 10 years? (Sherman 18). ?In a recent USDA report it reveals that school meals have 85 percent more sodium, 50 percent more saturated fat and 25 percent more fat in all, based on the departments recommendation for a healthy diet? (?Why? 28). ?Of 545 schools surveyed only one meets the governments guideline for keeping saturated fat under 10 percent? (Bricklin 48). ?A typical school lunch contains about 35-40 percent of calories from fat, relying to much on meat and animal based foods (Cornell). ?The school menu is a management tool which has a major role in controlling the compliance the compliance of federal regulations, nutrient content, meal acceptability, food and labor cost, food purchasing, food production, equipment use and needs, and the employee training needs? (Menu 12). Planning a successful menu requires several areas of knowledge such as the goals, requirements and recommendations of the breakfast and lunch programs, food costs, what foods are available, students food preferences, food preparation and a meal that will be well accepted by the school-age customer being served (?Menu? 5). It is required that students be offered all five food items of the meal. When approved by the local school food authority students are allowed to choose three to four food items within the lunch pattern. Because school food service plays such an important role in the health and nutrition education of children, cafeterias are encouraged to reduce fat, sugar, and salt in school meals to the extent that is acceptable (?Menu? 4). However, cholesterol and fat are essential for a healthy body metabolism, particularly during periods of active growth and development, when energy needs are high (Kowalski 29). Cholesterol, a waxy chemical that is manufactured in the liver, is essential for the bodys proper functioning (Kowalski 29). It helps build new cells and repair old ones. It acts as a building block for the brain, nerves, internal organs, and several hormones found naturally in the human body (Kowalski 30). Women as Leaders EssayThe U.S. Department of Agriculture has issued a new food pyramid to guide school classrooms and cafeterias to nutritional daily food choices. ?Starting with plenty of breads, cereals, rice, and pasta, vegetables, fruits, two to three servings from the dairy group and meat group provides some, but not all of the nutrients you need (?Menu? 9). No one food group is more important than another. Good health requires them all. Nutritional education also develops critical thinking skills. This skill provides support for all nutritional information and assists individuals in making appropriate food choices. Good nutrition is a critical component of overall wellness(?Center?). It improves childrens nutritional status and helps to increase their overall physical, mental, and developmental health. It will improve school performance and overall cognitive development. Eating healthy early on, helps children develop good habits that will stick with them and undoubtedly lowe r their risk of heart disease in the long run(Kowalski 29). In the short run, a nutritious diet will positively affect performance in school work. To meet the requirements of the National School Lunch Program, a school lunch must contain a specified quantity of each of the food components such as meat or meat alternate, vegetable or fruit, bread or grain, and milk (?Menu? 12). The current pattern of food based menus for school lunches has changed from the past. The meat requirement was three ounces, but now is two. Fruit and vegetable requirements have raised from ? cups to one cup, the bread and grain requirements changed from eight servings per week to 12 to 15 servings per week and a minimum of one serving per day (?Menu? 14). Students claim that school lunches are lukewarm, tasteless, and soggy (Sherman 18). The government needs to recognize the importance of providing high quality foods that promotes health in both the short and long term. ?Today the National School Lunch Program is an atherogenic atrocity, contributing to future heart disease? (?Menu? 6). The educational system needs to modify fat, sodium, cholesterol, and sugar levels in the commodities donated to the schools for lunches and to teach students good nutrition in the classroom. The menu is the focal point of the school lunch and breakfast programs. It is the basis to have ultimate satisfaction of students appetites. AbstractSchool lunches and breakfasts have been in schools since 1946 when the National School Lunch Act was established. The program was started to ensure the safeguard of the health and well being of children. It was designed for the means of three things: to provide nutritious and reasonably priced lunches to school childre n, contributes to a better understanding of good nutrition, and teaches good food habits. The school food service has become a basic part of the nations schools. The national government needs to realize the importance of school meals and what they contribute to children. BibliographyWorks CitedBricklin, Mark. ?Fixing the School Lunch Crisis.? Prevention (April 1994): 47-48. Brus, Brian. ?Free Lunches Offer Chance for Problems.? The Daily Oklahoma July 5, 1995: 1. Cornell University. ?New School Lunches.? Healthwise September 14, 1996. Florida Center for Technology in Physical Activity. ?School Nutrition Coalition.? Internet. ?Healthier School Lunches.? Parents Magazine. August 1994: 24. Hunter, Beatrice Trum. ?Upgrading School Lunches. ?Consumers? Research? October 1996. ?Is School Nutrition Out to Lunch Education Digest. November 1993: 54-56. Kowalski, Robert E. Cholesterol and Children. New York 1988: 27-32Krizmanic, Judy. Going Vegetarian. New York 1994: 13-42. Meek, Barbara. Personal Interview. 4 March 1997?Menu Planning Guide for School food Service?, Program Aid No. 1260: 4-16McCarty, Colman. ?The School Lunch Program.? Surviving at School: 22; 44-46 Pratt, Steve. ?Ready or Not, Schools Have to Adapt to New Lunch Guidelines.? Chicago Tribune August 23, 1995: 3. Sherman, Heidi. ?Healthy School Lunches.? Sassy November 1996: 18. ?The struggle to Make School Lunches Nutritious.? Education Digest October 1988: 55-58. Thompson, Courtenay. ?Cafeteria Cuisine.? The Oregonian November 1995: BO2. ?Why is Everyone Griping About School Lunches Current Health 2 January 1995: 27-29. Williams, Debbie. Personal Interview. 1 March 1997. Education Essays

Orange marketing

Executive Summary Orange is a leading mobile phone network service provider in UK. The company has succeeded in the market due to its strong brand image, ability to offer a variety of products and the use of innovative distribution channels. UK’s mobile phone industry is characterized with intense competition, high regulation, saturation and slow growth.Advertising We will write a custom assessment sample on Orange marketing specifically for you for only $16.05 $11/page Learn More These threats have negatively affected mobile phone network operators. Orange for instance, has experienced a reduction in subscriptions and market share. Thus, Orange should implement an effective marketing strategy in order to improve its competitiveness. In particular, appropriate marketing objectives should be pursued, the marketing mix, as well as, segmentation, targeting and positioning should be improved. Marketing Strategy for a UK Branded Mobile Phone Network Pr ovider Introduction In this report, a marketing strategy will be developed for Orange Ltd. Orange is a leading mobile phone network provider in the United Kingdom (UK). The essence of the report is to enable the management of Orange to understand the dynamics of the UK mobile phone market. It will also help in developing products that will enable the company to remain competitive and profitable. The report begins with a situational analysis of the UK mobile phone market. Recommendations on how to adapt Orange’s marketing strategy to the current situation will then be highlighted. Terms of Reference Background The UK mobile phone market is characterized with intense competition and slow growth. Consequently, mobile phone network providers must develop effective marketing strategies in order to overcome the competition. Purpose In this report, a situational analysis will be conducted on the UK mobile phone market. Based on this analysis, recommendations will be made on how Oran ge can enhance its competitiveness through an effective marketing strategy. Scope The report will include a detailed analysis of the external environment, as well as, the internal environment of Orange. The recommendations will focus only on the marketing strategy. Methodology The external environment will be analyzed using the PESTEL framework, while the internal environment will be analyzed using the SWOT analysis. Recommendations will be made with the aid of marketing concepts such as 7 P’s, segmentation, targeting and positioning. Secondary data will be used for the analysis.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Limitations The main limitation is the difficulty in finding accurate and latest information about Orange and the UK mobile phone industry. Thus, the statistics used in the report are assumed to be accurate. Situational Analysis PESTEL Analysis PESTEL anal ysis is a tool used by marketers to study the macro-environmental factors that influence competition in a given industry. These factors include political, economic, social, technological, environmental and legal factors. Political Factors Political factors are the government policies that affect the operation of businesses in a given country. The UK is one of the most politically stable countries in Europe (Jain 2007, pp. 471-492). The country is governed through a constitutional monarchy. The political stability enhances investments since it minimizes risks such as wars which can negatively affect businesses. In order to promote rapid economic growth, the government supports local businesses through subsidies, removal of tariff barriers to trade, bailouts and effective regulation. Currently, the government has implemented economic stimulus packages and austerity measures in order to promote economic growth. Economic Factors UK has the sixth largest economy in the world and the thir d largest in Europe, according to nominal GDP measures. In January 2010, UK left the recession it entered into in 2009, following the 2008/2009 global financial crisis (Michael 2011, pp. 420-431). UK recorded an increase in GDP by 0.8% in 2011 and is expected to record a GDP growth of 1.2% in 2012. Hence, the business cycle of UK is at its recovery stage. UK’s GDP per capita is $39,604, according to 2011 estimates (Dungey 2011, pp. 123-130). In January 2012, UK’s inflation rate was 3.6%, down from 4.2% in December 2011. The Bank of England lowered its interest rate to 0.5% in 2011 in order to enhance economic growth. Thus, unemployment rate has since reduced from 11.9% in 2009 to 8.1% in 2011. Nearly 60% of UK’s population is made up of median income earners, while 14% lives below the poverty line. The implication of these statistics is that UK has a large consumer market with a high purchasing power.Advertising We will write a custom assessment sample on O range marketing specifically for you for only $16.05 $11/page Learn More Social Factors According to the 2001 census, UK’s population is estimated to be 60 million people. Approximately two thirds of the population consists of individuals between the age of 15 and 60 years. This age group consists of the youth who spend their leisure time on entertainment through hand-held devices such as smart-phones. It also consists of the working class that highly depends on mobile phones for communication, organization of personal schedules and entertainment (Khuong 2011, pp. 357-372). Generally, consumerism remains very high in UK, despite the decline in economic growth. This has resulted into high consumption of luxurious and high quality goods and services. For instant, in 2011, the rate of mobile phone penetration in UK was 130%. Over 90% of the population has access to mobile phones, hence the high demand for mobile phone network services. Technological Fact ors UK invests approximately 3% of its total GDP on research and development (RD). The government promotes RD through incentives such as tax credits and direct investments (Antolin Manez 2011, pp. 641-659). UK has a high rate of technological transfer as illustrated by the sharp increase in the number of patents, copyrights and licenses issued in regard to new discoveries in the last decade. Emerging technologies such as 3G/ 4G network, cloud computing and broadband internet, have enabled mobile phone network operators to offer new services. The operators have also been able to use efficient distribution channels and offer excellent customer services through these technologies. Environmental Factors Environmental factors such as weather patterns impact provision of mobile phone network services. For example, floods and earthquakes can destroy network infrastructure or equipment. They can also interfere with the quality of network signal. Environmental risks are low in UK since the country is less susceptible to natural calamities such as floods and earthquakes (Fudge 2011, pp. 789-808). Legal UK has an effective legal framework that guides business activities. Business regulation focuses on consumer protection and promotion of fair trade. The mobile phone industry is highly regulated. The government regulates the content of data services provided by the mobile phone network companies.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The government also controls calling rates through price caps (Ward Woroch 2010, pp. 18-32). Licenses for operating on new technologies such as 4G are obtained at exorbitant fees from the industry regulator. The high regulation impacts negatively on the revenues of mobile phone companies. Orange’s Differential Advantage Differential advantage refers to â€Å"the benefit(s) of a product that customers value and believe they can not obtain anywhere else† (Peters Donnelly 2010, p. 67). Sustainable differential advantage can be achieved by emphasizing psychological, as well as, functional values of a product. A differential advantage enables a firm to increase its market share and profitability. Orange’s differential advantages include the following. Orange is the best provider of online entertainment services via mobile phones. The company offers over 50 entertainment channels which cover cinemas, sports and music. The services are of high quality since they are based on high definition (HD) and 3D technology (Orange 2012, 10-600). Orange is also one of the few UK companies that have applied for 4G network technology license. The new network will enable the company to provide the best signal quality and the fastest internet access. Finally, Orange has introduced new services that suit the lifestyles of its customers. For example, it introduced contactless payment services which enable customers to pay for their shopping using their mobile phones. In a nutshell, Orange’s unique selling point includes high quality products, as well as, a variety of tailor-made products. By differentiating its products on the basis of quality, Orange has been able to achieve a competitive edge in UK. Competitive edge refers to â€Å"the ability to gain advantage over the competition in terms of one or more elements of the marketing mix that is valued by the potential customers† (Dhar Winer 2010, p. 76). The competitive edge has enabled Orange to increase its customers, thereby becoming the third largest firm by market size in the industry. Additionally, the firm has been able to maintain an average growth of 10% on profits in the last three years. SWOT Analysis SWOT analysis is a tool used by marketers to analyze a firm’s internal and external environment. In particular, it enables the firm to identify its weaknesses and strengths, as well as, the threats and opportunities in the industry. Strengths Orange has the following strengths. First, Orange has a large customer base that consists of over 16.5 million mobile phone service subscribers (Orange 2012, 10-600). Second, Orange has formed a joint venture with T-mobile. The joint venture has enabled Orange to reduce its operating costs and to access additional capital for investments. Additionally, Orange has been able to access more customers, thereby increasing its profits. Third, Orange has a strong brand image that is recognized for high quality and a variety of services (Orange 2012, 10-600). Finally, the company has innovative distribution channels that improves customer satisfaction and lowers distribution costs. Weaknesses First, Orange has been experiencing a reduction in broadband subscriptions. Initially, Orange was operating on 2G and 3G networks which had a relatively slow internet connection. This led to high customer dissatisfaction. Second, Orange’s market share has reduced in the last three years due to high competition. Finally, the joint venture with T-Mobile will limit Orange’s control over its operations and services in UK (Orange 2012, pp. 10-600). Lack of full control over operations might deny Orange the opportunity to implement strategies that will enable it to overcome competition. Opportunities Orange has the following opportunities. First, the contactless payment segment of the market has not been fully exploited since only a few firms serve it. Thus, Orange has the opportunity to increase its revenue b y serving this segment. Second, the launch of 4G technology in UK is an opportunity for Orange to increase efficiency; to launch new products and to improve the quality of existing products (Giachetti Marchi 2010, pp. 1123-1150). Threats First, UK’s mobile phone industry is approaching its maturity or saturation stage. Consequently, there will be very little or no chance for growth in the future. Second, the economic crisis in Europe can negatively affect UK, thereby reducing expenditure on mobile phone services (Michael 2011, pp. 420-431). Third, high regulation, especially, on prices is likely to reduce Orange’s revenues. Finally, high competition is likely to reduce Orange’s market share and profits. Recommendations Orange can enhance its competitiveness by leveraging its strengths and exploiting the opportunities available in the industry. Additionally, it should minimize its weakness and the risks posed by the threats in the industry. This can be achieved by considering the following recommendations. Segmentation, Targeting and Positioning Segmentation refers to â€Å"the process of grouping people or organizations within a market according to similar needs, characteristics or behavior† (Bradley 2005, p. 54). It helps marketers to identify the kind of customers that exist in a market and their needs. Orange should embark on market segmentation because it is often difficult if not impossible to satisfy all tastes and preferences. Additionally, firms that focus on a particular market segment are often more profitable. Orange can segment its market based on the following variables. To begin with, the company can focus on demographic factors (Hassan Craft 2005, pp. 81-89). Different age groups have different needs in regard to phone usage. For example, the teenagers are more likely to use phones for entertainment than adults. The working class is likely to use mobile phones for business transactions. Additionally, expenditure on mobile phone services varies across income groups. Thus, it is necessary to offer products that are tailor-made for every segment. For instance, more TV channels can be provided to target the teenagers, while low cost call services can be introduced to target low income earners. Segmentation can also be based on the benefits sought by the customers (Simkin 2007, pp. 464-474). For example, fast internet and data services can be provided to the business community, while contactless payment services can be provided to shoppers. Orange can also segment its market based on behavior. In this case, the company should focus on building brand loyalty in order to retain its customers. Finally, usage rate and user status can be used to segment the market. For example, relatively cheap services can be offered to heavy users of the network to enhance their loyalty. Additionally, customers can be group as post-paid and pre-paid clients in order to provide flexible service payment options. Targeti ng is the process through which one or more segments are selected. Targeting should take into account the extent to which existing segments are being served (Bradley 2005, p. 77). It will be much easier for Orange to appeal to customers in the internet/ data and contactless payment services since these segments have not yet been fully exploited. The size of the segment should also be taken into account since it determines profitability. In this context, the middle class that forms 60% of the population should be targeted. Specific groups within this segment such as the working class and the business community should be targeted with tailor-made products. Finally, Orange must take into account its ability to serve the selected segments. Currently, Orange is financially stable and has a well established brand, especially, in data and call services. Hence, it is capable of offering tailor made services for new and existing segments. Positioning, involves using marketing techniques such as advertising to create a mental image of a product in the customer’s mind (Kalafatis, Tsogas Blankous 2000, pp. 416-437). Orange should position itself by emphasizing the service features that are valued by each segment. For example, Orange can position itself as the provider of the fastest and cheapest internet in the data segment. It can also position itself as the provider of a variety of high quality entertainment services. Marketing Objectives Marketing objectives help a firm to address its weaknesses and to take advantage of available opportunities. Marketing objectives should be specific, measurable, attainable, relevant and time-bound. Thus, Orange can consider the following marketing objectives: To improve customer satisfaction (broadband services) by 20% in the next 2 years To increase market share by 5% in the next 2 years To provide 99% 4G network coverage in the next 12 months To increase contactless payment service subscription by 15% in the next 18 months Marketing Mix: 7P’s The 7P’s refers to â€Å"product, price, promotion, place, packaging, positioning and people† (Bradley 2005, p. 91). The 7P’s are used as benchmarks for evaluating the effectiveness of the marketing strategy. Orange should assess its existing products to determine if they meet the needs of the customers. Products should be improved regularly in order to adapt them to the changing needs of the customers. Given the high competition in the market, Orange should focus on penetration pricing to increase its market share. Additionally, it can charge premium prices for high quality products that target high income earners. This will help in increasing profits. Promotion refers to the activities and techniques used to inform customers about a product. In this context, Orange’s adverts should emphasize the main features of its products. Additionally, a variety of advertising media such as print and electronic media should be used to rea ch many customers. Place refers to the actual location where the products are sold (Bradley 2005, p. 92). In order to increase sales, Orange should distribute its products through a wide range of channels such as online sales, retail shops and supermarkets. Packaging refers to the appearance of the product. In this case, the company should focus on including the features that are valued by the customers in its products. Given the high competition in the industry, Orange should position itself on the basis of service quality, variety, and excellent customer services. Finally, talented people should be hired and entrusted with the various marketing activities. This is because a marketing strategy can only be as good as the people who developed and implemented it. Conclusion The situational analysis reveals that UK’s mobile phone market is characterized with intense competition, high regulation and slow growth. These trends are the main threats in the industry. Orange’s m ain strengths include a strong brand image and financial stability (Orange 2012, pp. 10-600). Its main weakness is declining subscriptions, and market share. The introduction of 4G technology and new segments are the main opportunities in the industry. The current situation is likely to have a negative impact on Orange’s competitiveness if an effective marketing strategy is not put in place. The marketing strategy can be improved by enhancing the segmentation, targeting and positioning; setting appropriate marketing objectives and improving the 7P’s of marketing. References Antolin, M Manez, J 2011, ‘Multinationals, RD and Productivity: Evidence for UK Manufacturing Firms’, Industrial and Corporate Change, vol. 20 no. 2, pp. 641-659. Bradley, F 2005, International Marketing Strategy, Cengage learning, New York. Dhar, R Winer, R 2010, Marketing Management, John Wiley and Sons, New York. Dungey, M 2011, ‘A SVECM Model of the UK Economy and the Term P remium’, Journal of Economics and Management, vol. 34 no. 2, pp. 123-130. Fudge, S 2011, ‘Behavior Change in the UK Climate Debate: an Assesment of Responsibility, Agencies and Political Dimensions’, Sustainability, vol. 6 no. 3, pp. 789-808. Giachetti, C Marchi, G 2010, ‘Evolution of Firm’s Product Strategy over the Life-Cycle of Technology-Based Industries: a Case Study of Global Mobile Phone Industry’, Business History, vol. 52 no. 7, pp. 1123-1150. Hassan, S Craft, S 2005, ‘Linking Global Marketing Segmentation Decision with Strategic Positioning Options’, Journal of Consumer Marketing, vol. 22 no. 2, pp. 81-89. Jain, S 2007, ‘Global Competition’, Journal of Economics and Management, vol. 21 no. 3, pp. 471-492. Kalafatis, S, Tsogas, M Blankous, C 2000, ‘Positioning Strategies in Business Marketing’, Journal of Business and Industrial Marketing, vol. 15 no. 6, pp. 416-437. Khuong, V 2011, ‘ICT as a Source of Economic Growth in the Information Age: Emperical Evidence from 1996-2005 Period’, Telecommunications Policy, vol. 35 no. 4, pp. 357-372. Michael, J 2011, ‘From Plan B to Plan V: What the UK Economy Need to Reboot and Grow’, Journal of Economics and Management, vol. 4 no. 2, pp. 420-431. Orange 2011, Annual Financial report: 2011 FY, Orange, London. Peters, P Donnelly, J 2010, Marketing Management, McGraw-Hill, New York. Simkin, L 2007, ‘Achieving Market Segmentation from B2B Sectorisation’, Journal of Business and Industrial Marketing, 23 no. 7, pp. 464-474. Ward, M Woroch, G 2010, ‘The Effect of Prices on Fixed and Mobile Phone Penetration’, Information Economics and Policy, vol. 22 no. 1, pp. 18-32. This assessment on Orange marketing was written and submitted by user Lane Walton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

3 Ways to Impress Everyone at Your First Job

3 Ways to Impress Everyone at Your First Job You’re fresh out of college, talented, high-achieving, and raring to prove yourself in the big bad world of work. But the classes you’ve taken and the internships you’ve had cannot quite prepare you for the ins and outs of building a career. If you’re just starting out, these three tips can be invaluable to catapulting yourself to job success.Tell them who you areYour personal story is as much a part of your career as it is your online presence. Who are you? What do you do? Where are you heading? Start defining your fantasy career arc and slowly start to make it happen. Remember no one else will tell your story for you. It’s your job to get it out there. And once you do, managers will take notice. The clearer you are, the better your chances of being considered for exciting opportunities down the line.Lead from day oneDon’t dress for the entry-level position you just landed, dress for the job you ultimately want. Show up as a leader first, an d an employee second. Don’t get too big for your britches, but make a good impression at every possible opportunity. Take care with how you dress and speak and network. Own your rung of the ladder until you outgrow it!Take charge of your careerNo one will do it for you. You’re not a victim. If you didn’t get assigned a project you wanted, or you didn’t get the big promotion, ask yourself what you could do differently next time- not why your boss was so unfair. Part of being a leader is proving you can react well to difficult situations and find a constructive way to grow. Take risks, keep learning, and keep your eye on the prize.

January 1 Doesnt Need an st

January 1 Doesnt Need an st January 1 Doesnt Need an st January 1 Doesnt Need an st By Maeve Maddox The first thing I do when trying out a new WordPress theme is get rid of the code that puts th and other such terminals after the number in a date. Ex. January 1st, November 12th Dates, like certain other written expressions, assume certain information on the part of the reader: One writes January 1, but says January first. One writes November 12, but says November twelfth. The only time to use the th, nd, rd and st with numbers is with ordinal numbers. Ordinal numbers are those used to indicate a progression. Ex. first, second, third, fourth, fifth and so on. When written as numerals, they take the little terminals: 1st, 2nd, 3rd, 4th, 5th, 6th Some other words that assume information on the part of the reader are: Xmas so spelled, but meant to be pronounced Christmas. Mr. pronounced Mister. Mrs. Now pronounced Missus, which is a reduction of earlier Mistress. On the other hand, the only way to pronounce the politically correct Ms seems to be Miz. By the way, if you want to get rid of the th after dates on your site, find the code (l, F jS, Y) and delete the S. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and ToesWhat to Do When Words Appear Twice in a Row7 Sound Techniques for Effective Writing

Ethical Dilemmas Essay Example | Topics and Well Written Essays - 500 words

Ethical Dilemmas - Essay Example At such junctures, there are times when overlooking the important details or critical details seems to be favored than doing one’s own due diligence. This ethical dilemma usually occurs between having to submit some degree of research by the given deadline. Of course, this leads to the outcome that a research itself is half-baked or lack of useful content for it. Of course, this was done so that the paper can reach the acceptable deadline. Having to do any further research beyond the set or acceptable deadline may prove to be very problematic itself. To overcome such a dilemma, it would be wise to do ahead with the necessary preparations for researching and plan or schedule the steps for the research to be taken. Being organized with a proper working schedule helps prevent any researcher from being placed into the dilemma between giving an unsatisfactory research work or having the paper not being accepted due to tardiness. No matter how simple a research work can be, always be prepared ahead of time. Another ethical dilemma one faces in doing research work is by making the research too personal in nature that it is merely biased. Biased research occurs when a researcher has personal preferences regarding an issue within the subject matter and will focus on supporting that point solely. There is no problem in having a personal stake in doing one’s research since it allows an individual to share personal insights and opinions regarding the issue at hand. In fact, having a personal voice and perspective in a research paper is what will add a level of interest and unique color in its ideas. However, focusing solely on one issue while neglecting other points in the research would lead to an insufficient result and conclusion. Being biased not only shows lack of understanding for research, it also shows a lack of academic acumen. To deal with this, a researcher must make a mindset to be as objective as possible. Research requires taking data and

The Economic Value of Sports on National Development Research Paper

The Economic Value of Sports on National Development - Research Paper Example The chapter provides a brief scrutiny of various researches done by many researchers regarding the positive economic impact of different types of sports in the USA. Then the chapter illustrates the associated economic development of the places influenced by this major sporting event. Findings propounded that there was an accelerated growth encountered in the regional private sector, sports development, and tourism sector and so on. They also saw the establishment of several craft villages and small businesses which enriched the cultural development of the places. Apart from that, great prospects for future development were also chalked out as a spillover effect of this mega sporting event (Jordan et al, 2011, pp. 25-41). Journal article summary - The Economics of Sports Facilities and Their Communities From the period of 1950s, the main sources of stadium building for the privately owned professional teams have been the taxpayers. The team owners, as well as the associated technical personnel, have claimed that the effects of these professional games are the major enhancer of the local economic activities. But the scenario which is revealed in this paper through diverse economic logic, as well as evidences, show opposite consequences with respect to the above stated concept. It has been found that with respect to professional games, there has been a neutral effect towards the local economic development. Various reasons like substitution effects, multiplier effect and so on has been conjectured for explaining the notion. The support of public for the stadia is carried on by the demand driven by the image of the community. But the owners of the team apply a scarce supply to the improvement of the image. With this type of behavior, they fetch a significant amount of monopoly rents from the taxpayers. The paper directs towards the implementation of reforms which will be able to disperse the monopoly operations of the sports leagues when they enter into negotiation with the host communities for their teams (Siegfried & Zimbalist, 2000). Synthesis The book chapter and the journal article can be synthesized to form some concrete ideas about the economic value of the sports which leads to the national development. Both pieces of literature deal with the economic value creation in a nation. Both studies concentrate on the development of regional as well as local areas with the incorporation of the sports infrastructure development. A very general concept is that today huge money flows with sports which is one of the prime sources of entertainment and includes a strong sense of nationalism and incorporates hardcore business perspectives. The main area of deviance between the two works is that they try to reach the same point but by applying different research outlook. The research elements of the journal article pose a much stronger logical base structure by applying a complimentary theory to reach the aim that sport really adds to the economic dev elopment of the nation. Various economic factors come into the forefront while discussing the impact of sports on development which needs to be thoroughly testified with suitable data. The findings of the paper incorporate economic theories and show that the investments get attracted as well as implemented. But they also point out that it is an internal process of the sports management of the

Corporate Culture is Core Competitiveness Essay Example for Free

Corporate Culture is Core Competitiveness Essay Placed in rough sea, survival of the fittest, many companies are still competitive through the development of hundreds of years; the root of the reason is that they have their own corporate culture. Well, what’s the corporate culture? Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. Corporate culture is rooted in an organizations goals, strategies, structure, and approaches to labor. Not only does the corporate culture have its own characteristics, but most importantly that corporate culture is their core value which is the first core competitiveness. The corporate culture itself is kind of wisdom, it can’t be copied; it has deep historical accumulation and precipitation. Such as that â€Å"Respect and best service† is one of IBM’s core values that are why we call IBM as â€Å"Big Blue†. If we mention blue and everybody knows it is IBM, which culture influences those people’s thinking and doing, even wherever they go, they feel proud of that they are or they were in the Big Blue. The corporate culture just likes blood in the body, can’t be seen but can feel it and envision it. Regardless of the size of enterprises, large or small, they have their own management mode. However, experience management or system management, even other kind of management, all of them will definitely rise to the cultural management in the end. Corporate culture is the source of core competitiveness, which can create the enormous amount of cohesion, drive and creativity. The business leaders are also the best founders of corporate culture and implementers. They setup the suitable culture which can give employees a great sense of satisfaction in the spirit level and cause a strong sense of belonging. With similar thinking and shared goals, creativity can flourish and create a strong and powerful source of competitiveness. Economic globalization is a trend; the competition is no longer just in products but in who has a stronger corporate culture, which can cover in the market, all aspects of the talents and customers. Once the clients accept your culture and would like to do the business with you, and then we can say that corporate culture plays the role and changed to be a strong competitiveness. So I think corporate culture will be the necessity of the enterprise management in the future.

tom clancy :: essays research papers

"Vampire, Vampire!" The CIC talker said aboard Ticonderoga. "We have numerous incoming missiles. Weapons free."1 Tom Clancy, the best modern fiction writer, and probably, one of the all time best. Above was an excerpt from his second number one bestseller, Red Storm Rising. Tom Clancy is a civilian genius that knows more about top-secret weapons systems than the men who designed them. This makes for an explosive, could be real, story. It is because of his gripping story lines, and powerful descriptions of battle scenes that have drawn me, along with millions of other Americans to his master works of art. Ironically Mr. Clancy’s dream of becoming a writer was not fulfilled until he wrote The Hunt For Red October in 1984. Until then, he was an insurance salesman whose previous stories had been turned down. That is another thing that I like about Mr. Clancy, he doesn’t give up. Clancy once said, "In America, there ain’t no excuses. You can go out and do anything you damn well please if you try hard enough."2 Finally, this author, was the only one that didn’t p ut me to sleep with a warm cup of milk. Thomas L. Clancy Jr., son of a mailman and department store credit employee, was born in Baltimore, Maryland, in 1947. He attended a local catholic parochial elementary and secondary school. Most of his friends were interested in sports, and following their favorite teams throughout the season, but Tom had more important things on his mind like guns, tanks, and planes. He went to Loyola College, a Jesuit college of liberal arts in Baltimore where he majored in English. While attending college he joined the ROTC in order to serve in Vietnam, but poor eyesight kept him from fulfilling his desire. The first short story he wrote was rejected by Analog Sci-Fi magazine, crushing another dream of having his name on a book. In 1973 he became an insurance agent, as he wasn’t making any head way as a writer. Eventually he joined his wife’s father’s insurance agency, and later bought it in 1980 for $125,000. It was an established business with around 1,000 clients. Tom was so effective, and the business so profitable, that he could accomplish all the work in the morning and have the rest of the day to devour all sorts of technical journals and papers.3 After his writing career took off in 1984, he eventually moved into a 400 acre estate on the Chesapeake Bay.

Provoking play Essay

To our surprise, when Eddie talks to Louis and Mike, they mention Rodolfo and about how funny they think he is. They aren’t really talking about it as a compliment, in fact, it is an indirect insult. We think this because the stage directions tell us how hysterical Louis and Mike find the conversation. ‘He’s always making little remarks, like y’know? ‘ This may surprise the audience because we automatically think that Eddie is just jealous and making excuses for his jealousy. But when we hear it from some one else, as indirect as it may be, our opinions may altar slightly as there may be slight truth behind what he is saying. When Catherine returns from her date with Rodolfo, Eddie talks to her. He indicates that she will have to choose, and makes her feel guilty-‘don’t break my heart Katie. ‘ Eddie then tells Catherine how he thinks Rodolfo is using her just for citizenship-‘He marries you, he has the right to be an American citizen. ‘ Catherine is obviously very hurt by this, ‘I don’t believe it and I wish to hell you’d stop it! ‘ Our expectations as the audience have grown, there is conflict between Catherine and Eddie now, the two that were so close. Disaster becomes a clear idea. Eddie has lost the control he once had over Catherine, she doesn’t listen to him anymore and has her own opinions. After Catherine and Eddies fight, Beatrice talks to Catherine. She tells her that Eddie is not her father and that he shouldn’t tell her what to do. ‘He’s not your father, Catherine. I don’t understand what’s going on here. ‘ Beatrice brings up Catherine’s immaturity towards Eddie. Catherine-‘He thinks I’m a baby. ‘ Beatrice-‘Because you think you’re a baby. ‘ She discreetly tells Catherine she is jealous of her-‘You think I’m jealous of you honey? ‘ ‘Well you should have thought of it before†¦ but I’m not. ‘ Expectations in the audience are created because Beatrice is suffering in her relationship with Eddie, looking at Catherine and Rodolfo make her happy and Beatrice will favour Catherine in disputes between Eddie and Catherine. Eddie goes to see Alfieri. After he has explained the problem, he asks about law advice-he is taking this situation very seriously. Eddie tells Alfieri that he thinks Rodolfo is gay-‘The guy aint right. ‘ ‘†¦ he makes a new dress. I mean he looked so sweet there-like an angel-you could kiss him he was so sweet. ‘ Alfieri bluntly tells Eddie that the only illegal thing happening here is, ‘the way in which they entered the country. ‘ Eddie refuses to touch upon that boundary, ‘Oh, Jesus, no, I wouldn’t do nothin’ about that. ‘ Alfieri then says ‘She wants to get married, Eddie. She cant marry you can she? ‘ Stage directions describe Eddie as furious at this remark. Alfieri concludes this scene by telling the audience he can see the outcome unfolding-‘I knew where he was heading for, I knew he was going to end. ‘- a very accurate prediction. By this point expectations of disaster and tragedy in the audience are high. Alfieri has just told the audience he knew Eddie was going to end. That is a vital point in his speech, it tells us he is going to literally end. So far, in the play we have seen how important Catherine and Eddie’s relationship is. We have realised that Eddie has feelings for Catherine, more than what he likes to believe himself. We have established that Eddie is very against the idea of Catherine and Rodolfo, because of his jealousy and fear of loosing Catherine. All the characters are at the house for a family meal. After they all discuss some of the places Rodolfo and Marco have been. In conversation Eddie gently warns Rodolfo about Catherine-‘It aint so free here either Rodolfo. ‘ ‘But in your town you wouldn’t just drag off some girl without permission, I mean. You know what I mean Marco, it aint that much different here. ‘ They have a small argument. Catherine then asks Rodolfo to dance, in spite of Eddie. Rodolfo says no at first, in deference to Eddie. Eddie mentions Rodolfo’s many talents, hinting he thinks he is gay-‘But if I could cook, if I could sing, if I could make dresses, I wouldn’t be on the waterfront. (He has been unconsciously been twisting the newspaper into a tight roll. They are all regarding him now; he senses he is exposing an issue and is driven on. ) I would be someplace else. I would be like in a dress store. (He has bent the piece of paper and it suddenly tears in two). ‘ This long piece of text has significant stage directions. They show how Eddie’s anger doesn’t shine through verbally, but physically. He is sometimes unable to express his feelings. Eddie then offers to teach Rodolfo boxing, possibly putting on a brave act for Catherine, trying to bond with Rodolfo. His real motive is clear to us, the audience†¦ he wants to take out his anger, he wants to hit Rodolfo. He also wants to show he is much stronger than Rodolfo, he wants to prove something to himself and to almost scare Rodolfo. Rodolfo shows how he does have respect for Eddie-‘I don’t want to hit you Eddie. ‘ Eddies ends up hitting Rodolfo-what he wanted. Marco has become aware of what is happening between Rodolfo and Eddie now and is not too pleased. He steps in to show Eddie who is really the strongest. Marco challenges Eddie to a chair-lifting contest. Marco wins and conflict between Marco and Eddie has now begun. Stage directions tell us, ‘Marco is face to face with Eddie, a strained tension gripping his eyes and jaw, his neck stiff, the chair raised like a weapon above Eddies head-and he transforms what might appear like a flare of warning into a smile of triumph, and Eddies grin vanishes a he absorbs his look. ‘ To the audience Marco’s look is warning Eddie. Marco is wary of Eddie now and will protect Rodolfo as best he can. This last scene has added to the expectations of this audience because Eddie has had conflict with every main character, tragedy is even more inevitable. Act two begins now, opening with Catherine and Rodolfo. Catherine discreetly asks Rodolfo if he is just marrying her for citizenship. She asks him if they could live in Italy to see how he reacts. He reacts badly, he doesn’t want to know and thinks Catherine is mad. She then tells Rodolfo how she is scared of Eddie, then asks him straight. ‘Would you still want do it if it turned out we had to live in Italy? ‘ Rodolfo is absolutely furious by this thought-‘My heart dies to look at you, why are you so afraid of him? ‘ Rodolfo tells Catherine that Eddie is in the wrong and that she needs to let go of him as well-‘If I take in my hands a little bird. And she grows and wishes to fly. But I will not let her out of my hands because I love her so much, is that right for me to do? ‘ Rodolfo and Catherine sleep together. This is not openly shown but the audience can predict that it happens – further tragedy for Eddie. Eddie returns home shortly after, he is drunk-stage directions state ‘ he is unsteady-drunk. ‘ As he enters he soon realises what has happened and orders Rodolfo to, ‘Pack it up. Go ahead. Get your stuff out of here. ‘ But Catherine then says she is going as well. Eddie, losing all meaning finds the one way he feel she can express his feelings for Catherine, he kisses her. But in a pathetic attempt to show Rodolfo as gay, Eddie kisses him. Stage directions-‘†¦ she strives to free herself, he kisses her on the mouth. ‘ ‘Eddie pins his arms laughing and suddenly kisses him. ‘ Again Eddie warns Rodolfo to leave and refuses to let Catherine go. By this point in the play the audience will have probably realised tragedy is not far off. Eddie did the most surprising and astonishing thing he could have done, he kisses Catherine because it is the only way he feels he can express his feelings. But instead it destroys Eddie and Catherine’s relationship completely. Eddie pays Alfieri a final visit. Again Alfieri tells him that he has no rights and there is no law. He tells Eddie he has to let go-‘Let her go and bless her (A phone booth begins to glow on the opposite side of the stage; a faint, lonely blue. )’ This in my opinion is the most important piece of stage direction. It creates an expectation in the audience unlike any other quote. It tells the audience immediately this telephone plays a role. Eddie has become desperate. The expectations are obvious, he is going to report Rodolfo and Marco to immigration. The audience think back to the story of Vinny and hoe tragic his story was, he was rejected by his family. The audience predict this is what will happen to Eddie. As the audience could predict Eddie reports Marco and Rodolfo to immigration. From that point onwards we know it really is ‘the end’ for Eddie. There is no chance that he can rectify and of the damage he has done. Eddie returns home, trying to act casual. Catherine, Rodolfo and Marco have moved upstairs. Beatrice has an argument with Eddie about his previous actions and the issues of their physical relationship come into context briefly. Beatrice tells Eddie that it is his fault, ‘ what you did to her, in front of him†¦ ‘ Amazingly Catherine finally stands up for her self in front of Eddie-‘I’m gonna get married Eddie. ‘ Which adds to the expectations off disaster because Catherine has finally learnt to stand up to Eddie, she isn’t trying to please him, she is her own mind which is something Eddie wont have experienced before. At a last grasp at hope, Eddie says to Catherine, ‘If you wanna go out, like†¦ I mean I realize maybe I kept you home to much. ‘ And still continues to push with another excuse that Rodolfo isn’t right for her. The audience see this as a desperate last attempt from Eddie to keep Catherine. Immigration arrive for Marco and Rodolfo. Eddie pretends he knows nothing about the immigrants-‘who? We got nobody here. ‘ It doesn’t take long for Beatrice to realise that Eddie is behind it-‘My God, what did you do? ‘ As immigration take away Marco and Rodolfo Marco spits in Eddies face. This is the biggest insult for Eddie, he is very hurt-‘That’s the thanks I get? I take the blankets off my bed for yiz. You gonna apologize. ‘ Now this has happened the expectations in the audience are fairly certain-Marco is the stronger man, he is furious with Eddie, understandably-‘That one, he killed my children! That one stole food from my children. ‘ What is Marco going to do? The question that plays the mind until the very end. That is a wonderful way to create expectation. Not only did Marco spit in his face, but he humiliated him in front of the entire neighbourhood, and the entire neighbourhood turned their back on Eddie. Eddie feels as low as possible he has lost everything that meant any value to him. Alfieri now has to make Marco promise not to hurt Eddie until the hearing, this takes a lot of persuading, creating more expectations because it makes us wonder what Marco is feeling and about how hard it is for him to promise. Catherine makes a point about Eddie, how she feels about him-‘Nobody is going to talk to him again. ‘ When Marco does make the promise, he is expecting Eddie to apologize to him. It is Catherine and Rodolfo’s wedding day. Eddie is on his last straw. He tells B that if she goes to the wedding he will leave her-‘You walk out that door, you aint comin’ back. ‘ This leaves the audience wondering, what could happen to their marriage who is she going to choose? Whoever she does choose will be the others disaster. Catherine finally does stands up to Eddie, harshly, like a woman. She calls him a ‘rat’ and says ‘He bites people in their sleep! He comes when no body’s lookin’ and poisons decent people. In the garbage he belongs. ‘ A surprise in the audience and some tension because we wonder what will happen to Eddie now? Rodolfo comes and warns Eddie, he warns him that Marco is coming and suggests ways of solving the argument-Eddie ignores him bluntly. Marco calls Eddie out. At this point expectations peak, the audience are on the edge of their seats, desperate to know†¦ what will Marco do? Well after a few insults, their question is answered. As Eddie takes out a knife, our predictions are confirmed. Marco turns the knife. In the street in front of the neighbourhood, ‘He dies in her arms’ Neither Eddie nor Marco could give into their beliefs and priorities. But Marco, the stronger man, won the battle. At the end of ‘A view from the bridge’ Alfieri concludes, a very well though out ending, as he is the chorus in the play. This play is a classic tragedy, and in this essay I have written an account of the main events, and the expectations of disaster and tragedy the audience receive. In this play I think the best indication of disaster is when the telephone booth lights up. It answers most of the plays out standing questions up to that point. For example, How will Eddie cope? What will Eddie do? And so on. Overall I think this is a good play, it has been written with excellent use of ‘brooklynese’ language and Arthur Miller has used stage directions very well. It is a good storyline and gives the mind a lot to think about. A very thought provoking play.

Theme of the Road Not Taken

In life decisions have to be made. Some are regular every day choices that have little impact on your life. Others however, can change your life forever. In â€Å"The Road Not Taken† Robert Frost uses sound, figurative language, diction to illustrate the importance of every day decisions and the regret you get when you think about those decisions later in life. Once the first stanza is read the first example of sound is revealed. The rhyme scheme in this poem is ABAAB. The words that rhyme in the first stanza are â€Å"wood/stood/could† (lines 1, 3, and 4) and â€Å"both/undergrowth† (lines 2 and 5). These rhymes give the poem a sense of connectivity and flow. They also emphasize certain ideas in the poem such as the fact that both paths were equal in every way and none had been traveled before as he states in stanza two. Also alliteration is present in the poem. In line eight, alliteration makes the poem flow more poetically. â€Å"Because it was grassy and wanted wear;† (line 8). The â€Å"wa† sound repeats itself in the last two words of the line. These examples of sound make a poem that should sound uneven flow like a poem should. Figurative language in a poem can intensify any meaning greatly. For example Frost uses personification and imagery to create pictures in our head of what the forest looks like and gives personality to inanimate objects. For example, when Frost says â€Å"Because it was grassy and wanted wear† (line 8) in line eight he uses personification. A road cannot want anything but it does give the road the personality that it has not been traveled ever before. Also he gives imagery when he says the forest is a â€Å"yellow wood† (line 1) which gives the impression that the leaves have fallen off the trees and it is autumn time in the forest. Autumn in literature represents the coming of old age and wisdom but the character still has a feeling of fulfillment. So in the poem the character could be nearing the end of his journey with a feeling of riches and fulfillment but a final decision might determine his destiny. Finally diction in this poem creates the theme and gives the poem the regretful and remorseful feeling we get at the end. In the final stanza he says that â€Å"I shall be telling this with a sigh Somewhere ages and ages hence. † (lines 16 and17). Now, when someone tells a story with a sigh it means that they might regret the story they are about to tell. The character probably second guesses himself on the decision he made years ago and wonders what he would be like if he had chosen the other path. Even as he makes the choice (as he knows he has to or else he will not get anywhere) he knows that whatever path he chooses he will never know what lies on the other side. This is why he always tells his story with a sigh. Decisions in life are hard to make and sometimes can be overwhelming. Frost uses sound, figurative language, and diction to communicate what decisions can lead to later in life. The poem explains that in life there is not a right or wrong path. There are just many paths that are equal and have different outcomes. This leads to people second guessing themselves later in life and wondering about the unknowable path that they did not take. This means that no matter what path you choose something is going to happen and you have to accept it. Therefore, in life it doesn’t matter if you make the right or wrong decisions just seize the day.

25 French Food-related Terms in English

25 French Food-related Terms in English 25 French Food-related Terms in English 25 French Food-related Terms in English By Maeve Maddox Note: The pronunciation of these terms varies according to how familiar the speaker is with French. Usually, getting close is good enough. I’ve included pronunciation for six terms that may be especially tricky for some English speakers. 1. la carte Food items that can be ordered individually and not as part of a set meal are ordered la carte. The French word carte means card or menu. For example, a true la carte menu would list each item separately, with individual prices: chicken legs, $4; broccoli, $2; rice, $1.50, and so on. 2. la mode This French expression means â€Å"according to the fashion† and can be applied to clothing, furniture, dances, or anything that goes in and out of style. In US usage, the term is applied as a post-modifier to desserts. It usually means â€Å"with ice cream,† as in â€Å"pie la mode.† 3. apà ©ritif An apà ©ritif is an alcoholic drink, taken before a meal to stimulate the appetite. 4. au jus    Chiefly US, au jus is used as a post-modifier to indicate that a dish, usually meat, has been prepared or served in a gravy containing its own juices. 5. au gratin A dish prepared au gratin has been sprinkled with breadcrumbs or grated cheese browned in the oven or under the grill. The French verb gratiner means â€Å"to brown.† 6. baguette A long, thin loaf of French bread. 7. bon appà ©tit A salutation before eating. 8. cafà © au lait [ka-fay oh lay] Coffee taken with milk. 9. cordon bleu    Literally, â€Å"blue ribbon,† the expression reflects the sense of â€Å"first class.† In culinary usage, â€Å"a cordon blue† is â€Å"a first-class cook.† 10. crà ¨me brà »là ©e A cream topped with caramelized sugar, served as dessert. 11. cuisine The ordinary word for kitchen in French, cuisine is also used to describe a manner or style of food preparation. 12. en brochette A brochette is a skewer. En brochette  refers to food cooked, and sometimes served, on  brochettes, or skewers, like shish kebab. Food served  en brochette  is generally grilled.   13. maà ®tre dhà ´tel  Ã‚   Maà ®tre is French for master. The maà ®tre d’hà ´tel is the host or manager of the â€Å"front† of a formal restaurant, the part that serves the customers. British speakers shorten the phrase to maà ®tre, but American speakers refer to this person as the maà ®tre d. The responsibilities of a maà ®tre dhà ´tel  generally include supervising the wait staff,  taking reservations, and welcoming guests. 14. omelette  (US omelet) A dish traditionally made of beaten eggs fried in a pan and folded over. Sometimes other ingredients are added to the egg mixture. 15. petit four A small fancy cake, biscuit, or sweet, usually served with coffee after a meal. The literal meaning is â€Å"little oven.† 16. plat du jour Literally, â€Å"plate of the day, the plat du jour is a dish prepared in addition to the usual menu, available only on that day. 17. pot-au-feu The literal meaning is â€Å"pot on the fire.† It can refer to a large traditional French cooking pot or to something cooked in one, usually a thick soup of meat and vegetables. 18. prix fixe [pree-feex] A prix fixe meal typically includes several courses, but, unlike la carte pricing, prix fixe indicates that all the courses are included under one â€Å"fixed price 19. roux   [roo] A mixture of fat and flour heated together and used in making sauces and soups. In the United States, a spicy roux is a staple of Cajun cooking in New Orleans. 20. sautà ©    The French verb sauter means â€Å"to jump.† Vegetables that are sautà ©ed are fried in a pan with a little butter over a high heat, while being tossed from time to time. 21. sommelier [so-mel-yay] A sommelier is a wine waiter or wine steward. 22. soupà §on   [soup-sohn] Soupà §on is French for suspicion. In cooking, a soupà §on is a very small quantity or slight trace of something, â€Å"a pinch.† 23. soupe du jour Like the plat du jour, the soupe du jour (â€Å"soup of the day†) is the advertised specialty on a given day. 24. vinaigrette A vinaigrette is a dressing of oil and wine vinegar, sometimes with herbs used with salads and cold vegetables 25. pià ¨ce de rà ©sistance [pee-es duh ray-seez-tahnce] In general usage, the phrase may refer to the prize item in a collection. For example, â€Å"The museum’s pià ¨ce de rà ©sistance is an exact reproduction of an American eighteenth century carpenter’s tiger maple chest.† In reference to food, the pià ¨ce de rà ©sistance is the main or most difficult-to-resist part of a meal. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:How to Structure A Story: The Eight-Point ArcRound vs. AroundHow to Treat Names of Groups and Organizations

Iditarod History and Overview of The Last Great Race

Iditarod History and Overview of The Last Great Race Each year in March, men, women, and dogs from around the world converge on the state of Alaska to take part in what has become known as the Last Great Race on the planet. This race is, of course, the Iditarod and though it doesnt have a long official history as a sporting event, dog sledding does have a long history in Alaska. Today the race has become a popular event for many people throughout the world. Iditarod History The Iditarod Trail Sled Dog Race officially started in 1973, but the trail itself and the use of dog teams as a mode of transportation has a long and storied past. In the 1920s for example, newly arrived settlers looking for gold used dog teams in the winter to travel along the historic Iditarod Trail and into the gold fields. In 1925, the same Iditarod Trail was used to move medicine from Nenana to Nome after an outbreak of diphtheria threatened the lives of nearly everyone in the small, remote Alaskan town. The journey was nearly 700 miles (1,127 km) through incredibly harsh terrain but showed how reliable and strong dog teams were. Dogs were also used to deliver mail and carry other supplies to the many isolated areas of Alaska during this time and many years later. Throughout the years, however, technological advances led to the replacement of sled dog teams by airplanes in some cases and finally, snowmobiles. In an effort to recognize the long history and tradition of dog sledding in Alaska, Dorothy G. Page, chairman of the Wasilla-Knik Centennial helped set up a short race on the Iditarod Trail in 1967 with musher Joe Redington, Sr. to celebrate Alaskas Centennial Year. The success of that race led to another one in 1969 and the development of the longer Iditarod that is famous today. The original goal of the race was for it to end in Iditarod, an Alaskan ghost town, but after the United States Army reopened that area for its own use, it was decided that the race would go all the way to Nome, making the final race approximately 1,000 miles (1,610 km) long. How the Race Works Today Since 1983, the race has ceremonially started from downtown Anchorage on the first Saturday in March. Starting at 10 a.m. Alaska time, teams leave in two-minute intervals and ride for a short distance. The dogs are then taken home for the rest of the day to prepare for the actual race. After a nights rest, the teams then leave for their official start from Wasilla, about 40 miles (65 km) north of Anchorage the next day. Today, the route of the race follows two trails. In odd years the southern one is used and in even years they run on the northern one. Both, however, have the same starting point and diverge approximately 444 miles (715 km) from there. They join each other again about 441 miles (710 km) from Nome, giving them the same ending point as well. The development of two trails was done in order to reduce the impact that the race and its fans have on the towns along its length. The mushers (dog sled drivers) have 26 checkpoints on the northern route and 27 on the southern. These are areas where they can stop to rest both themselves and their dogs, eat, sometimes communicate with family, and get the health of their dogs checked, which is the main priority. The only mandatory rest time however usually consists of one 24-hour stop and two eight hour stops during the nine- to twelve-day race. When the race is over, the different teams split a pot that is now approximately $875,000. Whoever finishes first is awarded the most and each successive team to come in after that receives a little less. Those finishing after 31st place, however, get about $1,049 each. The Dogs Originally, sled dogs were Alaskan Malamutes, but over the years, the dogs have been crossbred for speed and endurance in the harsh climate, the length of the races they participate in and the other work they are trained to do. These dogs are usually called Alaskan Huskies, not to be confused with Siberian Huskies, and are what most mushers prefer. Each dog team is made up of twelve to sixteen dogs and the smartest and fastest dogs are picked to be the lead dogs, running in the front of the pack. Those who are capable of moving the team around curves are the swing dogs and they run behind the lead dogs. The largest and strongest dogs then run in the back, closest to the sled and are called the wheel dogs. Before embarking on the Iditarod trail, mushers train their dogs in late summer and fall using wheeled carts and all-terrain vehicles when there is no snow. The training is then the most intense between November and March. Once they are on the trail, mushers put the dogs on a strict diet and keep a veterinary diary to monitor their health. If needed, there are also veterinarians at the checkpoints and dog-drop sites where sick or injured dogs can be transported for medical care. Most of the teams also go through a large amount of gear to protect the dogs health and they usually spend anywhere from $10,000-80,000 per year on gear such as booties, food, and veterinary care during training and the race itself. Despite these high costs along with the hazards of the race such as harsh weather and terrain, stress, and sometimes loneliness on the trail, mushers and their dogs still enjoy participating in the Iditarod and fans from around the world continue to tune in or actually visit portions of the trail in large numbers to partake in the action and drama that is all part of The Last Great Race.

Origins of hominid bipedalism Essay Example | Topics and Well Written Essays - 500 words

Origins of hominid bipedalism - Essay Example The other great apes for example chimpanzees do not have a straight gait and human straight gait is much more efficient than their bipedalism and quadrapedalism. Fossil evidence of hominid ancestor’s bipedalism is constructed to imply that it existed about 3.5 million years ago. This essays objective is therefore aimed at looking at two distinct hypotheses that attempt to provide explanations to the origins of hominid bipedalism. The first hypothesis (from empirical evidence) to propose is that bipedalism evolved because of energetic efficiency needed by the hominid for travel and that the need was key to the origin of bipedalism. To accept the hypothesis above, first the comparisons should be made at constant speeds of travel and given that bipedal hominids descended from quadrapedal hominids the comparison should be between bipedal hominids and quadrapedal hominids. Rodman and McHenry( 104) observed that male chimpanzees traveled a median speed traveled a median speed of 3.8, 4.2 and 6.4 km each day in three different seasons and took 59 minutes, 105 minutes, and 148 minutes respectively to travel those distances. On average, the male chimpanzees travelled at a speed of 2.9 kilometers per hour, a normal human being walks at an average speed of 4.5 kilometers per hour. Modern hominids through adaptive features evolved bipedalistic tendencies to suit their current environment this explanation is provided wit hout reference to any empirical observation. The result show that there was no energetic difference separating hominid quadrapedal adaptation from hominid bipedalism. It is widely accepted that bipedalism arose because the hominid ancestors moved from living less on the trees to be more comfortable on the ground this was because of hominid dietary divergence (Lewin 113). The Lovejoy hypothesis postulates that the primates underwent evolution to achieve reproductive success through reduced parental care, pregnancy and maturation period. As the

Cheapchip Cooke Project Business Plan Essay Example | Topics and Well Written Essays - 2500 words

Cheapchip Cooke Project Business Plan - Essay Example Next, fixed overhead costs must also be managed with much care because here electricity and gas costs might rise even without the knowledge of the management. A significant percentage of businesses are faced with the threat oc closure nowadays because of the rising energy costs. Finally, cost centers or cost drivers as they are known in accounting jargon, must be identified before costs are allocated to them. Failure to do so will lead to confusion as to which area of the business has higher costs and which less. * Operating Leverage may be defined as the ability of a firm to use its fixed operating costs (rent etc.) to magnify the effect of changes in sales on its earnings before interest and tax (EBIT). The formula for Degree of Operating Leverage (DOL) is: 3. Number of cookies of various categories that can be baked during 180 days are: 1792 x 180 = 3,22,560 while my budgeted annual sales stand at 3,87,082 (the margin of safety output). I assume that the difference of 64,522 cookies can be baked with some overtime work assigned to full-time workers. My calculations of the break-even points or output levels are based on a realistic assumption of what is desirable and achievable given the capacity constraint imposed by the 112 batch of cookies per 30 minutes. Working hours per day cannot be stretched beyond 8 unless overtime payment is given to those workers who willingly work after the 8-hour shift during the night. My calculations of costs both fixed and overhead are based on realistic estimates that included the additional costs of selling cookies such as the cost of 0.25 cents per cookie sold. Also I have taken into consideration the total fixed cost as equivalent to $ 40,000 per year excluding the depreciation charge. I have assumed a breakeven point of 70,000 cookies per annum of type C1 which is priced at $ 0.50. Even if the

Aviation Exploratory Essay Where is really the Safest Place to Sit and

Aviation Exploratory Where is really the Safest Place to Sit and Why - Essay Example Inevitably, I believe that in the event I am on a plane that crashes, I guess it really won't matter where I'm sitting. So why does the thought always come to my mind I have to admit I have never really set out to research the topic. It seems I fly, arrive and return safely, and like probably the majority of the population, do not consider it at any other time. We all, I believe, assume that safety is present and take for granted that the likelihood that it 'will happen to me'. I know I am not alone in this question. We have all heard friends and family talk about it. The front is safest or the back or over the wings. How do people really know And for that matter is there really any place on a plane that is safe. If you are 40,000 feet in the air and the plane loses power will sitting in the front seat or the last seat really make a difference I would assume probably not. We have all heard about the terrible plane crashes with no survivors. I think that is what probably scares us the most - the sheer number of people that are killed as a result of a single accident. When reading one of those stories, inevitably, it is mentioned that flying is safer than driving. That statistically is easy enough to determine, but it still does not answer my question. The question that has baffled me though is where on the plane to sit. I allow all of the possible scenarios of what could happen to run through my mind. I have just about convinced myself that in the case of a plane at cruising altitude crashing, there is really not much hope of anyone being able to survive. However, all these theories make it apparent that people do survive crashes and the events leading up to the crash must play a part in whether one survives or not. Take offs and landings, in thinking about the question, probably would be the two main situations where your seat placement would be most critical in the event of a crash. Logic is telling me that being in the front in a crash landing is probably the most dangerous place to be, but again that most likely depends on each individual event. However, if speaking in generalities, the back sounds like the safest place to be sitting. Take-offs have me more baffled although if the plane makes it off the ground, again, the fro nt would probably be the most dangerous place to be sitting If I really intend to find the answer to the question sitting here and debating with myself is going to get me no closer to finding the answer to my question. So where do I begin The first place that comes to my mind is the Federal Aviation Administration (FAA). The government agency that investigates all the plane crashes seems the logical place to start. I have never been to their website, and, truthfully, do not think they will have the answer to my question posted there, but reading through the pages will hopefully, give me ideas on where to look next. I have already considered the possibility of doing a general search online for airplane safety, and that is what I will do if I do not find useful information or links at the FAA site. However, the thought of such a broad search will probably leave me with millions of sites to sift through. Starting at a known, credible source makes more sense to me, and, if nothing else may shed some light on ways, at least, I can limit a general search. With that I am off to the FAA website. Hopefully, searching FAA will give me their link; and twenty seconds later it did. The first thing I did when I arrived at the FAA home page was to look at how it was set up. Several of the main pages look promising - Data and

Strong Brand Since The 1950s Marketing Essay

Strong Brand Since The 1950s Marketing Essay Brands are of high importance to companies since they have the ability to bring attributes and associations to consumers minds and add value to the producing company and the product itself (Kotler, 2003). Adidas is a globally very strong brand since the 1950s. Adidas manufactures products that cover a wide spectrum of the total global sport market. Their products are divided in three main categories which are: Adidas Sport Performance, Adidas Sport Heritage and Adidas Sport Style. The wide variety of products that Adidas manufactures is the core problem since it is difficult for the company to establish full communication with its potential consumers. As a result of adding value only to some of the product segments is the possible association, in the mind of the consumer, of the brand with only some of the segments. Adidas in the eyes of the consumers is mostly associated with football which as a sport is by far known as a mens sport. Women on the other hand the previous years werent prioritized for the communication and sales promotion strategies. But the last decades women are involved in sports in a much higher percentage equally to the one of men. This has led the female sportswear market and industry to grow rapidly in order to cover the gap. In many households women are making the final decisions for the products that will be bought. This has led many companies to change their advertising position and make their advertisements more attractive to women. Advertising and communication strategies are the power to create associations and perceptions to a brand and enhance its brand image so that the brand will be more attractive and interesting in the mind of the consumer (Nilson, Torsten, 2000). In order to succeed in reaching out to women Adidas followed the changes, adapted to the needs that modern women have and came up with a deal with world famous designer Stella McCartney developing a new product line extension known as Adidas by Stella McCartney. STRATEGIC DECISIONS Question 2 Prepare positioning maps and perceptual maps for the chosen-appointed subgroup. Present appropriate explanations in order to support your proposals. Positioning Map Male Innovative Classic Adidas Female Adidas by Stella McCartney is generally positioned in the positioning map as a new innovative stylish top collection designed for women. Sportswear apparel for women exists as a product line in Adidas product categories for many decades. The new top line collection by Stella McCartney is an innovative new collection in womens sportswear that combines performance and functionality with high quality. Perceptual Maps High School Graduate or more Some High School or less Economically strong Economically weak Adidas Adidas by Stella McCartney collection is mostly addressed to women who are educated and in a way wealthy because of their personal success in business environment as a result of personal achievements. By being economically strong women can buy this collection rather searching for products which are best value for money, or for special discounts and offerings; the Adidas by Stella McCartney does not have discounts or special offers. Big Spender Out of Fashion In Style Stingy Adidas Adidas by Stella McCartney new top line collection targets women who spend a lot of money in cloths and shoes and in sports apparel in general. They usually look to purchase sportswear by famous designers to fulfill their need and desire to be attractive, different and stand out in the crowd. Sport Active Expensive Cheap Sport Inactive Adidas The new top line collection Adidas by Stella McCartney is addressed to women who are sport active and are willing to pay more money to purchase sportswear designed by a famous designer. Big City Income 15000-30000 $ Income Rural Adidas Adidas by Stella McCartney is addressed to women living in big cities and having an average income of 23000$. In big cities the trends are a daily phenomenon and economically strong women want to be in the trend and always look stylish because of the competition that exists sometimes in big cities. Every successful woman likes to be different and attractive because of her stylish and famous designed outfit. ANALYSIS OF THE PROMOTIONAL MIX Question 3 Critically present the advertising and sales promotion objectives of the specific subgroup. Through advertising companies try to attach certain values to a product and make it more attractive to the needs of the consumer. Advertisements are paid announcements which usually target a specific market target group and are made or designed in a way to influence the consumer to buy the product or service being advertised. For that reason advertisements can be promoted by television, radio, newspapers, magazines and internet (Cohan, 2001). The last years Adidas has launched a new collection which is released every six months and is designed especially for women; it is called the Adidas by Stella McCartney. Adidas by Stella McCartney new collection is communicated and advertised through some types of media and the Adidas Group itself and both sides hope to increase the brand awareness and enhance the brand equity. Adidas believes that the most suitable way to communicate with women that their target group consists of is through womens magazines. For that reason every womans magazine in Greece has ads of the Adidas by Stella McCartney collection. These ads are published at the magazine issue that is around the date of the new collection release, before and during major holidays such as Christmas and Easter. The collections distribution on the other hand is limited. The head offices in Athens Greece control the places where the collection will be available for purchase. Such cities are the centre of Athens, Thessaloniki, and Larissa. But also in those cities only some selected stores have the permission to sell Stellas collection and that occurs after being very carefully chosen complying with a number of criteria. The image of Adidas and Stella McCartney can not be risked by having stock products. This new top product line is targeting people in large cities; on the other hand the Woman Indoor classic line is available in Adidas stores all over the world and is addressed to general women consumers. Because of the fact that Adidas is planning on spending a bigger budget every year on the woman segment the company looks for spokespersons that can promote their new line and add value to it. Of course Stella McCartney can be considered as the first but some other agreements have been made too. Such spokespersons who can also be considered are among other world famous athletes, tennis player Maria Kirilenko, and 400 meters hurdle runner Fani Halkia from Greece. Both of these athletes have signed not only to model but also to wear Adidas by Stella McCartney collection in every athletic event or major training day. Adidas does not prefer television ads to advertise the womans collection. The company uses the female magazines to organize events and festivals in large department stores and promote its womans collection through direct marketing communication. Also Adidas has never used discounts on Stella McCartneys collection. Instead the company prefers to organize fashion shows with runways, competitions and snack and beverage happenings to promote their top line collection for women. Question 4 Present the market segments that you propose to be targeted. The target group(s) shall be reported in demographic and mental-psychographic and purchase motives terms. Adidas main target group for their womens collection should be consisted of 20 and 35 year old women, maybe 37. Such a woman should live in a city or in a suburban area near a big city. She can still be in college or she is older, independent and working in preferred position in a company. The targeted segment is able and spends a large amount of money on clothes, shoes and apparel. In mental psychographic and purchase motive terms she can be characterized as sexy and seductive for the group of 20 to 27 and economically independent and successful for the group 28 to 35. She believes that by purchasing and having a world famous label in her cloths and shoes she improves her image, which is the reason why she buys world famous designers expensive brands for cloths and shoes, because by that purchase she believes that her well known cloths make her being perceived accordingly by her environment. That targeted woman is very stylish in a peculiar way sometimes but likes to capture attention and glances of the people around her, she likes giving stylish and purchase advises and generally she likes to be unique in a crowd. Sports on the other hand play a very important role in her everyday life. She wants to be perceived as an athlete for her leisure time but she takes the chance every time there is a competition. She wants her clothing to be functional but by all means they have to be stylish as well so that she can feel secure. She usually spends her time on training in different kinds of sports 3 to 4 times per week and simultaneously she can also have a subscription in a gym or even a fitness center for relaxation, because staying fit and being healthy is among her priorities. Question 5 In brief present your sales promotion (of any type) proposals, in order to support marketing communication program and help to succeed the 2010 sales goals of the specific Adidas subgroup. Since 2004 Adidas has decided to spend more and more economic resources every year to increase its brand awareness towards women. As result a business agreement, more like collaboration, was established with word famous designer Stella McCartney. The Adidas by Stella McCartney collection is more stylish and fashionable including each years new fashion and style trends and separating from the previous collections designed for women which were targeted more into sport type women. Having TV commercials is not suitable for the advertising of the new collection. TV advertisements cost a lot and are a difficult task to try communicating efficiently with the companys target group in all countries; plus if TV ads are not controlled effectively can lead to an overexposure of the collection and as a result to the negative perception of the brand. On the other hand special discounts and offerings are in a way forbidden because they could lead in negative perception of the brand. The new top line collection for women should increase the brand equity and enhance the companys and designers brand image. What Adidas can follow is a direct marketing strategy, which is already being followed. Adidas by Stella McCartney collection is currently advertised in the majority of the womens magazines in Greece. Also Adidas can benefit from the fact that its collection is offered in the countrys most known shopping centers and malls and with the collaboration of each magazine separately can organize fashion shows with models wearing and promoting that top line collection. Also happenings can be carried out in the shopping malls and departments with free snacks and drinks during the introduction of a new season collection. With such events Adidas promotes not only its brand and new collection but also the shopping store that distributes and sells its top line collection avoiding in that way overexposure. Another sales promotion activity which can be introduced in a more premium way is the organizing of special events especially for the women subscribers of the female and fashion magazines. Adidas can benefit from the magazines readers databases and invite them in a cocktail party for example with famous fashion models, artists and designers. In that way Adidas promotes its new collection, establishes better communication with women from its target group and enhances its brand image and brand equity.