A Brief Note On Deborah And The United States Essay

Introduction Deborah is a 65-year-old First Nations woman living in northern Ontario, and who has type-II diabetes. After leaving high school in grade 11 and eventually working a 35-year career as a secretary at an elementary school in a poor neighbourhood in Toronto while raising her three children, Deborah retired nine years ago and moved back to her home community, where she is an active member on the Council and is a regular volunteer. As a child, Deborah’s parents worked long hours in manual labour jobs on their reserve to provide for their five children; Deborah is the youngest of her family, and two of her siblings also have type-II diabetes. While working, Deborah earned slightly less than $30,000/year, and she has since lived off of her small pension and government assistance. Deborah’s income and lack of full education have contributed to her generally low socioeconomic status. This, partnered with her Aboriginal status, put Deborah at a significantly higher r isk than the general Canadian population to develop type-II diabetes. This essay will examine how these social determinants have increased Deborah’s risk for type-II diabetes, and how Deborah’s situation fits within the context of overall Aboriginal health in Canada. Type-II Diabetes Mellitus Type-II diabetes mellitus (also referred to as simply type-II diabetes or T2DM) is a chronic disease in which individuals are unable to produce adequate amounts of insulin from the pancreas, or who are unable to use anyShow MoreRelatedMale or Female? Essay1392 Words   |  6 Pages In this piece the author, Deborah Blum, explores the relationship that gender plays both in our biological make up and in society. Blum is a Pulitzer Prize recipient who is well known for her scientific journalism. 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As a result, claims to some sort of uniquely racial creative perspective are specious at best. As Jeffrey B. Leak notes in Rac(e)ing to the Right: Selected Essays of George S. Schuyler (2001), this position presages the commentary of Ralph Ellison and Albert Murray, and like them, Schuyler leaves himself open to accusations of assimilationism, charges that led many

Main Theme Of Shrek - 1274 Words

Vincent Garcia Lisa Smith English 101 7 November 2017 Shrek The movie Shrek is a fairytale that you can watch with family. It’s a movie that not only entertains, but it also teaches valuable lessons. Shrek puts the viewers in awe and gets them excited, so this movie is definitely worth watching! One of the main themes in this movie is the acceptance of people for who they truly are. In this movie we witness a lot of prejudice, or just assumptions. People assume that because someone looks a certain way that they are dangerous. Appearances are deceiving, and this movie shows us exactly that. To begin, you should all know that Shrek is not your normal fairytale. This†¦show more content†¦As the auction takes place, Donkey is supposed to be sold because he has the amazing ability of talking just like humans. He does not want to be sold or used for entertainment. Therefore, when it is his turn to be sold, he is asked to talk but he doesn’t. Lucky for him Tinker Bell was nearby and some of her pixie dust fell on Donkey and he was able to fly for a while. Donkey made fun of the guy that was supposed to be buying him and thought he would get away. To his surprise, that did not last, and it resulted in him being chased by all the guards. He and the guards were surprised to find Shrek roaming through the forest, resulting in the guards running away from Shrek and leaving Donkey alone. After the guards leave, Shrek is left with Donkey and he wonders why Donkey is still lingering around. He wonders why Donkey isnt afraid of him and asks him to leave him alone and to go with his friends. Donkey clarifies to him that cant go with his friends because he has no friends. Shrek does not seem to care, he wants his privacy. Donkey does not seem to care either and he follows him all the way to his precious home, his swamp. Donkey does not seem thrilled of the idea of having to be in Shreks shack; but he rather be with Shrek in the shack than alone. He asks Shrek where hes supposed to sleep because according to Donkey he is going to spend the night but little does he know Shrek is fed up with him and just wants to be leftShow MoreRelatedShrek: A Review Essay807 Words   |  4 Pagescase with DreamWorks’ new film: Shrek. Yes it starts off â€Å"once upon a time† and may even end with â€Å"they lived happily ever after,† but the characters are lovable in a whole new way, not just for their charm and exceptional looks; the theme of the movie teaches great life lessons that every child and adult should know and the soundtrack is the phenomenal icing on top of the cake. The movie is named after the main character: Shrek, voice played by Mike Myers. 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School Lunches Essay Example For Students

School Lunches Essay A visit to a school lunchroom at noon would quickly dispel any preconceived view of how lunch goes down in children. Most youngsters will dive for the cookies first eat a bite or two out of the sandwich and the apple, throw away the rest, and turn to the serious business of snack foods. There are approximately 25 million children in 93,000 schools who receive breakfast and lunch through the school cafeteria. Although research has shown that eating healthy at an early age helps youngsters develop good eating habits, these lunches and breakfasts are loaded with fat, sodium, sugar and are low in fiber. ?A nutritious diet will positively affect the performance of a student work? (Sherman 18). Nutrition is the process by which a living being takes food and supplies it as nourishment to live and grow properly. The government needs to realize that good nutrition and nutrition education are two essential ingredients in a school health program and in education. Beatrice Trum Hunter in her art icle ?Upgrading School Lunches? says that the Federal government set up the National School Lunch Program in 1946 and later the school breakfast program. ?The reasons for this is, there was a growing surplus of certain subsidized agricultural products and many children in the country were going through theentire day without sufficient nutrition? (Hunter 146-147). According to Barbara Meeks dietitian at Warren Local Schools, during War World II soldiers were so malnourished the National Government decided that children were not being properly educated and nourished. The government started the commodities service so that young soldiers would be in better health to fight in wars (Meeks). The programs were administered by the U.S. Department of Agriculture (USDA). While the National Institute of Health, tells people to avoid fats and cholesterol, the U.S. Department of Agriculture feeds kids eggs, cheese and fatty sausages for breakfast. Through this program, the government bought a sur plus of meat, cheese, milk, and butter from farmers (McCarty 22). They provided these products free to school districts. However, even in its founding, these programs offered children foods that were high in fat and cholesterol (McCarty 22). These commodities are not necessarily based on childrens nutritional needs. ?The fact is, school lunches are more a matter of politics than of commonsense? (Krizmanic 98). The school lunch and breakfast program supplies sufficient nutrients to children who might otherwise not getting enough food at home. The program menu reads like a fast-food restaurant containing such things as cheeseburgers, pizza, hot dogs, and Whole milk, which are all high in cholesterol and fat (Pratt 3). A non-nutritious diet has fostered a multitude of health problems in school age children. ?The obesity rate among school age children has doubled in the last 10 years? (Sherman 18). ?In a recent USDA report it reveals that school meals have 85 percent more sodium, 50 percent more saturated fat and 25 percent more fat in all, based on the departments recommendation for a healthy diet? (?Why? 28). ?Of 545 schools surveyed only one meets the governments guideline for keeping saturated fat under 10 percent? (Bricklin 48). ?A typical school lunch contains about 35-40 percent of calories from fat, relying to much on meat and animal based foods (Cornell). ?The school menu is a management tool which has a major role in controlling the compliance the compliance of federal regulations, nutrient content, meal acceptability, food and labor cost, food purchasing, food production, equipment use and needs, and the employee training needs? (Menu 12). Planning a successful menu requires several areas of knowledge such as the goals, requirements and recommendations of the breakfast and lunch programs, food costs, what foods are available, students food preferences, food preparation and a meal that will be well accepted by the school-age customer being served (?Menu? 5). It is required that students be offered all five food items of the meal. When approved by the local school food authority students are allowed to choose three to four food items within the lunch pattern. Because school food service plays such an important role in the health and nutrition education of children, cafeterias are encouraged to reduce fat, sugar, and salt in school meals to the extent that is acceptable (?Menu? 4). However, cholesterol and fat are essential for a healthy body metabolism, particularly during periods of active growth and development, when energy needs are high (Kowalski 29). Cholesterol, a waxy chemical that is manufactured in the liver, is essential for the bodys proper functioning (Kowalski 29). It helps build new cells and repair old ones. It acts as a building block for the brain, nerves, internal organs, and several hormones found naturally in the human body (Kowalski 30). Women as Leaders EssayThe U.S. Department of Agriculture has issued a new food pyramid to guide school classrooms and cafeterias to nutritional daily food choices. ?Starting with plenty of breads, cereals, rice, and pasta, vegetables, fruits, two to three servings from the dairy group and meat group provides some, but not all of the nutrients you need (?Menu? 9). No one food group is more important than another. Good health requires them all. Nutritional education also develops critical thinking skills. This skill provides support for all nutritional information and assists individuals in making appropriate food choices. Good nutrition is a critical component of overall wellness(?Center?). It improves childrens nutritional status and helps to increase their overall physical, mental, and developmental health. It will improve school performance and overall cognitive development. Eating healthy early on, helps children develop good habits that will stick with them and undoubtedly lowe r their risk of heart disease in the long run(Kowalski 29). In the short run, a nutritious diet will positively affect performance in school work. To meet the requirements of the National School Lunch Program, a school lunch must contain a specified quantity of each of the food components such as meat or meat alternate, vegetable or fruit, bread or grain, and milk (?Menu? 12). The current pattern of food based menus for school lunches has changed from the past. The meat requirement was three ounces, but now is two. Fruit and vegetable requirements have raised from ? cups to one cup, the bread and grain requirements changed from eight servings per week to 12 to 15 servings per week and a minimum of one serving per day (?Menu? 14). Students claim that school lunches are lukewarm, tasteless, and soggy (Sherman 18). The government needs to recognize the importance of providing high quality foods that promotes health in both the short and long term. ?Today the National School Lunch Program is an atherogenic atrocity, contributing to future heart disease? (?Menu? 6). The educational system needs to modify fat, sodium, cholesterol, and sugar levels in the commodities donated to the schools for lunches and to teach students good nutrition in the classroom. The menu is the focal point of the school lunch and breakfast programs. It is the basis to have ultimate satisfaction of students appetites. AbstractSchool lunches and breakfasts have been in schools since 1946 when the National School Lunch Act was established. The program was started to ensure the safeguard of the health and well being of children. It was designed for the means of three things: to provide nutritious and reasonably priced lunches to school childre n, contributes to a better understanding of good nutrition, and teaches good food habits. The school food service has become a basic part of the nations schools. The national government needs to realize the importance of school meals and what they contribute to children. BibliographyWorks CitedBricklin, Mark. ?Fixing the School Lunch Crisis.? Prevention (April 1994): 47-48. Brus, Brian. ?Free Lunches Offer Chance for Problems.? The Daily Oklahoma July 5, 1995: 1. Cornell University. ?New School Lunches.? Healthwise September 14, 1996. Florida Center for Technology in Physical Activity. ?School Nutrition Coalition.? Internet. ?Healthier School Lunches.? Parents Magazine. August 1994: 24. Hunter, Beatrice Trum. ?Upgrading School Lunches. ?Consumers? Research? October 1996. ?Is School Nutrition Out to Lunch Education Digest. November 1993: 54-56. Kowalski, Robert E. Cholesterol and Children. New York 1988: 27-32Krizmanic, Judy. Going Vegetarian. New York 1994: 13-42. Meek, Barbara. Personal Interview. 4 March 1997?Menu Planning Guide for School food Service?, Program Aid No. 1260: 4-16McCarty, Colman. ?The School Lunch Program.? Surviving at School: 22; 44-46 Pratt, Steve. ?Ready or Not, Schools Have to Adapt to New Lunch Guidelines.? Chicago Tribune August 23, 1995: 3. Sherman, Heidi. ?Healthy School Lunches.? Sassy November 1996: 18. ?The struggle to Make School Lunches Nutritious.? Education Digest October 1988: 55-58. Thompson, Courtenay. ?Cafeteria Cuisine.? The Oregonian November 1995: BO2. ?Why is Everyone Griping About School Lunches Current Health 2 January 1995: 27-29. Williams, Debbie. Personal Interview. 1 March 1997. Education Essays

Orange marketing

Executive Summary Orange is a leading mobile phone network service provider in UK. The company has succeeded in the market due to its strong brand image, ability to offer a variety of products and the use of innovative distribution channels. UK’s mobile phone industry is characterized with intense competition, high regulation, saturation and slow growth.Advertising We will write a custom assessment sample on Orange marketing specifically for you for only $16.05 $11/page Learn More These threats have negatively affected mobile phone network operators. Orange for instance, has experienced a reduction in subscriptions and market share. Thus, Orange should implement an effective marketing strategy in order to improve its competitiveness. In particular, appropriate marketing objectives should be pursued, the marketing mix, as well as, segmentation, targeting and positioning should be improved. Marketing Strategy for a UK Branded Mobile Phone Network Pr ovider Introduction In this report, a marketing strategy will be developed for Orange Ltd. Orange is a leading mobile phone network provider in the United Kingdom (UK). The essence of the report is to enable the management of Orange to understand the dynamics of the UK mobile phone market. It will also help in developing products that will enable the company to remain competitive and profitable. The report begins with a situational analysis of the UK mobile phone market. Recommendations on how to adapt Orange’s marketing strategy to the current situation will then be highlighted. Terms of Reference Background The UK mobile phone market is characterized with intense competition and slow growth. Consequently, mobile phone network providers must develop effective marketing strategies in order to overcome the competition. Purpose In this report, a situational analysis will be conducted on the UK mobile phone market. Based on this analysis, recommendations will be made on how Oran ge can enhance its competitiveness through an effective marketing strategy. Scope The report will include a detailed analysis of the external environment, as well as, the internal environment of Orange. The recommendations will focus only on the marketing strategy. Methodology The external environment will be analyzed using the PESTEL framework, while the internal environment will be analyzed using the SWOT analysis. Recommendations will be made with the aid of marketing concepts such as 7 P’s, segmentation, targeting and positioning. Secondary data will be used for the analysis.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Limitations The main limitation is the difficulty in finding accurate and latest information about Orange and the UK mobile phone industry. Thus, the statistics used in the report are assumed to be accurate. Situational Analysis PESTEL Analysis PESTEL anal ysis is a tool used by marketers to study the macro-environmental factors that influence competition in a given industry. These factors include political, economic, social, technological, environmental and legal factors. Political Factors Political factors are the government policies that affect the operation of businesses in a given country. The UK is one of the most politically stable countries in Europe (Jain 2007, pp. 471-492). The country is governed through a constitutional monarchy. The political stability enhances investments since it minimizes risks such as wars which can negatively affect businesses. In order to promote rapid economic growth, the government supports local businesses through subsidies, removal of tariff barriers to trade, bailouts and effective regulation. Currently, the government has implemented economic stimulus packages and austerity measures in order to promote economic growth. Economic Factors UK has the sixth largest economy in the world and the thir d largest in Europe, according to nominal GDP measures. In January 2010, UK left the recession it entered into in 2009, following the 2008/2009 global financial crisis (Michael 2011, pp. 420-431). UK recorded an increase in GDP by 0.8% in 2011 and is expected to record a GDP growth of 1.2% in 2012. Hence, the business cycle of UK is at its recovery stage. UK’s GDP per capita is $39,604, according to 2011 estimates (Dungey 2011, pp. 123-130). In January 2012, UK’s inflation rate was 3.6%, down from 4.2% in December 2011. The Bank of England lowered its interest rate to 0.5% in 2011 in order to enhance economic growth. Thus, unemployment rate has since reduced from 11.9% in 2009 to 8.1% in 2011. Nearly 60% of UK’s population is made up of median income earners, while 14% lives below the poverty line. The implication of these statistics is that UK has a large consumer market with a high purchasing power.Advertising We will write a custom assessment sample on O range marketing specifically for you for only $16.05 $11/page Learn More Social Factors According to the 2001 census, UK’s population is estimated to be 60 million people. Approximately two thirds of the population consists of individuals between the age of 15 and 60 years. This age group consists of the youth who spend their leisure time on entertainment through hand-held devices such as smart-phones. It also consists of the working class that highly depends on mobile phones for communication, organization of personal schedules and entertainment (Khuong 2011, pp. 357-372). Generally, consumerism remains very high in UK, despite the decline in economic growth. This has resulted into high consumption of luxurious and high quality goods and services. For instant, in 2011, the rate of mobile phone penetration in UK was 130%. Over 90% of the population has access to mobile phones, hence the high demand for mobile phone network services. Technological Fact ors UK invests approximately 3% of its total GDP on research and development (RD). The government promotes RD through incentives such as tax credits and direct investments (Antolin Manez 2011, pp. 641-659). UK has a high rate of technological transfer as illustrated by the sharp increase in the number of patents, copyrights and licenses issued in regard to new discoveries in the last decade. Emerging technologies such as 3G/ 4G network, cloud computing and broadband internet, have enabled mobile phone network operators to offer new services. The operators have also been able to use efficient distribution channels and offer excellent customer services through these technologies. Environmental Factors Environmental factors such as weather patterns impact provision of mobile phone network services. For example, floods and earthquakes can destroy network infrastructure or equipment. They can also interfere with the quality of network signal. Environmental risks are low in UK since the country is less susceptible to natural calamities such as floods and earthquakes (Fudge 2011, pp. 789-808). Legal UK has an effective legal framework that guides business activities. Business regulation focuses on consumer protection and promotion of fair trade. The mobile phone industry is highly regulated. The government regulates the content of data services provided by the mobile phone network companies.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The government also controls calling rates through price caps (Ward Woroch 2010, pp. 18-32). Licenses for operating on new technologies such as 4G are obtained at exorbitant fees from the industry regulator. The high regulation impacts negatively on the revenues of mobile phone companies. Orange’s Differential Advantage Differential advantage refers to â€Å"the benefit(s) of a product that customers value and believe they can not obtain anywhere else† (Peters Donnelly 2010, p. 67). Sustainable differential advantage can be achieved by emphasizing psychological, as well as, functional values of a product. A differential advantage enables a firm to increase its market share and profitability. Orange’s differential advantages include the following. Orange is the best provider of online entertainment services via mobile phones. The company offers over 50 entertainment channels which cover cinemas, sports and music. The services are of high quality since they are based on high definition (HD) and 3D technology (Orange 2012, 10-600). Orange is also one of the few UK companies that have applied for 4G network technology license. The new network will enable the company to provide the best signal quality and the fastest internet access. Finally, Orange has introduced new services that suit the lifestyles of its customers. For example, it introduced contactless payment services which enable customers to pay for their shopping using their mobile phones. In a nutshell, Orange’s unique selling point includes high quality products, as well as, a variety of tailor-made products. By differentiating its products on the basis of quality, Orange has been able to achieve a competitive edge in UK. Competitive edge refers to â€Å"the ability to gain advantage over the competition in terms of one or more elements of the marketing mix that is valued by the potential customers† (Dhar Winer 2010, p. 76). The competitive edge has enabled Orange to increase its customers, thereby becoming the third largest firm by market size in the industry. Additionally, the firm has been able to maintain an average growth of 10% on profits in the last three years. SWOT Analysis SWOT analysis is a tool used by marketers to analyze a firm’s internal and external environment. In particular, it enables the firm to identify its weaknesses and strengths, as well as, the threats and opportunities in the industry. Strengths Orange has the following strengths. First, Orange has a large customer base that consists of over 16.5 million mobile phone service subscribers (Orange 2012, 10-600). Second, Orange has formed a joint venture with T-mobile. The joint venture has enabled Orange to reduce its operating costs and to access additional capital for investments. Additionally, Orange has been able to access more customers, thereby increasing its profits. Third, Orange has a strong brand image that is recognized for high quality and a variety of services (Orange 2012, 10-600). Finally, the company has innovative distribution channels that improves customer satisfaction and lowers distribution costs. Weaknesses First, Orange has been experiencing a reduction in broadband subscriptions. Initially, Orange was operating on 2G and 3G networks which had a relatively slow internet connection. This led to high customer dissatisfaction. Second, Orange’s market share has reduced in the last three years due to high competition. Finally, the joint venture with T-Mobile will limit Orange’s control over its operations and services in UK (Orange 2012, pp. 10-600). Lack of full control over operations might deny Orange the opportunity to implement strategies that will enable it to overcome competition. Opportunities Orange has the following opportunities. First, the contactless payment segment of the market has not been fully exploited since only a few firms serve it. Thus, Orange has the opportunity to increase its revenue b y serving this segment. Second, the launch of 4G technology in UK is an opportunity for Orange to increase efficiency; to launch new products and to improve the quality of existing products (Giachetti Marchi 2010, pp. 1123-1150). Threats First, UK’s mobile phone industry is approaching its maturity or saturation stage. Consequently, there will be very little or no chance for growth in the future. Second, the economic crisis in Europe can negatively affect UK, thereby reducing expenditure on mobile phone services (Michael 2011, pp. 420-431). Third, high regulation, especially, on prices is likely to reduce Orange’s revenues. Finally, high competition is likely to reduce Orange’s market share and profits. Recommendations Orange can enhance its competitiveness by leveraging its strengths and exploiting the opportunities available in the industry. Additionally, it should minimize its weakness and the risks posed by the threats in the industry. This can be achieved by considering the following recommendations. Segmentation, Targeting and Positioning Segmentation refers to â€Å"the process of grouping people or organizations within a market according to similar needs, characteristics or behavior† (Bradley 2005, p. 54). It helps marketers to identify the kind of customers that exist in a market and their needs. Orange should embark on market segmentation because it is often difficult if not impossible to satisfy all tastes and preferences. Additionally, firms that focus on a particular market segment are often more profitable. Orange can segment its market based on the following variables. To begin with, the company can focus on demographic factors (Hassan Craft 2005, pp. 81-89). Different age groups have different needs in regard to phone usage. For example, the teenagers are more likely to use phones for entertainment than adults. The working class is likely to use mobile phones for business transactions. Additionally, expenditure on mobile phone services varies across income groups. Thus, it is necessary to offer products that are tailor-made for every segment. For instance, more TV channels can be provided to target the teenagers, while low cost call services can be introduced to target low income earners. Segmentation can also be based on the benefits sought by the customers (Simkin 2007, pp. 464-474). For example, fast internet and data services can be provided to the business community, while contactless payment services can be provided to shoppers. Orange can also segment its market based on behavior. In this case, the company should focus on building brand loyalty in order to retain its customers. Finally, usage rate and user status can be used to segment the market. For example, relatively cheap services can be offered to heavy users of the network to enhance their loyalty. Additionally, customers can be group as post-paid and pre-paid clients in order to provide flexible service payment options. Targeti ng is the process through which one or more segments are selected. Targeting should take into account the extent to which existing segments are being served (Bradley 2005, p. 77). It will be much easier for Orange to appeal to customers in the internet/ data and contactless payment services since these segments have not yet been fully exploited. The size of the segment should also be taken into account since it determines profitability. In this context, the middle class that forms 60% of the population should be targeted. Specific groups within this segment such as the working class and the business community should be targeted with tailor-made products. Finally, Orange must take into account its ability to serve the selected segments. Currently, Orange is financially stable and has a well established brand, especially, in data and call services. Hence, it is capable of offering tailor made services for new and existing segments. Positioning, involves using marketing techniques such as advertising to create a mental image of a product in the customer’s mind (Kalafatis, Tsogas Blankous 2000, pp. 416-437). Orange should position itself by emphasizing the service features that are valued by each segment. For example, Orange can position itself as the provider of the fastest and cheapest internet in the data segment. It can also position itself as the provider of a variety of high quality entertainment services. Marketing Objectives Marketing objectives help a firm to address its weaknesses and to take advantage of available opportunities. Marketing objectives should be specific, measurable, attainable, relevant and time-bound. Thus, Orange can consider the following marketing objectives: To improve customer satisfaction (broadband services) by 20% in the next 2 years To increase market share by 5% in the next 2 years To provide 99% 4G network coverage in the next 12 months To increase contactless payment service subscription by 15% in the next 18 months Marketing Mix: 7P’s The 7P’s refers to â€Å"product, price, promotion, place, packaging, positioning and people† (Bradley 2005, p. 91). The 7P’s are used as benchmarks for evaluating the effectiveness of the marketing strategy. Orange should assess its existing products to determine if they meet the needs of the customers. Products should be improved regularly in order to adapt them to the changing needs of the customers. Given the high competition in the market, Orange should focus on penetration pricing to increase its market share. Additionally, it can charge premium prices for high quality products that target high income earners. This will help in increasing profits. Promotion refers to the activities and techniques used to inform customers about a product. In this context, Orange’s adverts should emphasize the main features of its products. Additionally, a variety of advertising media such as print and electronic media should be used to rea ch many customers. Place refers to the actual location where the products are sold (Bradley 2005, p. 92). In order to increase sales, Orange should distribute its products through a wide range of channels such as online sales, retail shops and supermarkets. Packaging refers to the appearance of the product. In this case, the company should focus on including the features that are valued by the customers in its products. Given the high competition in the industry, Orange should position itself on the basis of service quality, variety, and excellent customer services. Finally, talented people should be hired and entrusted with the various marketing activities. This is because a marketing strategy can only be as good as the people who developed and implemented it. Conclusion The situational analysis reveals that UK’s mobile phone market is characterized with intense competition, high regulation and slow growth. These trends are the main threats in the industry. Orange’s m ain strengths include a strong brand image and financial stability (Orange 2012, pp. 10-600). Its main weakness is declining subscriptions, and market share. The introduction of 4G technology and new segments are the main opportunities in the industry. The current situation is likely to have a negative impact on Orange’s competitiveness if an effective marketing strategy is not put in place. The marketing strategy can be improved by enhancing the segmentation, targeting and positioning; setting appropriate marketing objectives and improving the 7P’s of marketing. 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Simkin, L 2007, ‘Achieving Market Segmentation from B2B Sectorisation’, Journal of Business and Industrial Marketing, 23 no. 7, pp. 464-474. Ward, M Woroch, G 2010, ‘The Effect of Prices on Fixed and Mobile Phone Penetration’, Information Economics and Policy, vol. 22 no. 1, pp. 18-32. This assessment on Orange marketing was written and submitted by user Lane Walton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.